diploma project

Love Story - A collection of Organic Cotton Sarees

The brief was to create a collection of 16 sarees, based on ‘Love Story’. As the theme being ambiguous, the first step was to decide which aspect to consider. After listing, segregating and reclassifying key words associated with love, the theme ‘Stages of Love’ was finalised. The subject has different emotions; hence colours and iconography associated with each stage and would allow different sarees to be created.

The brand also wished to infuse more youthfulness, so ‘Love Story’ seemed like an interesting concept to attract youth. Most sarees began as a rough sketch, later digitised, so repeats could be explored easily. Later, when the design was frozen, weaves were put in and motifs re-sized, based on pick style or setting.
The colour, draft, weave or technique were decided after production of a few sarees. Exhibitions and interaction with clients helped gain feedback on designs, which was incorporated.

class room project