keywords
Refrigerator
Research & concept project
Buyer preferences
Regional sensibilities
Refrigerator
Research & concept project
Buyer preferences
Regional sensibilities
diploma project
An enjoyable journey of vivid India
The diploma project “An enjoyable journey of vivid India” is a research and concept project done for the sponsor in the GCD studio. The project was more about new CFM for the refrigerator, as per consumers’ choice. The industry thereby stands challenged and is attempting to match up to consumer expectations.
The process and methodology was to understand regional (Ahmedabad, Kolkata, Delhi) sensibilities and how well they can be interpreted on the surface of a consumer item – a refrigerator. The main part of the project was its research component which constituted over 70% of the given time. The rest of the time went in analysing for ideation and concepts. The Lotus pattern was awarded at the consumer research stage.
The process and methodology was to understand regional (Ahmedabad, Kolkata, Delhi) sensibilities and how well they can be interpreted on the surface of a consumer item – a refrigerator. The main part of the project was its research component which constituted over 70% of the given time. The rest of the time went in analysing for ideation and concepts. The Lotus pattern was awarded at the consumer research stage.