Anannya Patra GDPD guide Swasti Singh Ghai sponsor Whirlpool of India Ltd.
keywords

Refrigerator
Research & concept project
Buyer preferences
Regional sensibilities
diploma project
An enjoyable journey of vivid India
The diploma project “An enjoyable journey of vivid India” is a research and concept project done for the sponsor in the GCD studio. The project was more about new CFM for the refrigerator, as per consumers’ choice. The industry thereby stands challenged and is attempting to match up to consumer expectations.

The process and methodology was to understand regional (Ahmedabad, Kolkata, Delhi) sensibilities and how well they can be interpreted on the surface of a consumer item – a refrigerator. The main part of the project was its research component which constituted over 70% of the given time. The rest of the time went in analysing for ideation and concepts. The Lotus pattern was awarded at the consumer research stage.


Aarti LagvankarGDPD

Aishwarya BoradeGDPD

Aloki ShahGDPD

Anannya PatraPGDPD

Asmita YadavGDPD

Bandana MatharuPGDPD

Biswajeeta SethiGDPD

Chhail KhalsaGDPD

Darshini DalwadiPGDPD

Devendra KumarPGDPD

Ganesh PalisettyGDPD

Garima TiwariPGDPD

Hardeep KaurPGDPD

Isha PimpalkhareGDPD

Kanishka KumariGDPD

Khusuboo AgarwalPGDPD

Kiran DalalPGDPD

Kumari NikitaGDPD

Laxmi VermaGDPD

Meghna DePGDPD

Monica SinghGDPD

Monika KumariGDPD

Monika BairwaPGDPD

Mrunmayee NamjoshiGDPD

Pramila ChoudharyPGDPD

Praveen Kumar SinghGDPD

Priya PassaryGDPD

Priya PakadGDPD

Rajdeep SarkarPGDPD

Rashmi SridharaPGDPD

Rhoda KhakhlariGDPD

Sanjaykumar MiskinPGDPD

Saranya GDPD

Shambhavi TiwariGDPD

Sheefalika MisraPGDPD

Shipra SrivastavaGDPD

Shirali TyabjiPGDPD

Shruti GadgilGDPD

Smriti AhujaPGDPD

Smruti UmredkarPGDPD

Suneel KushwahaGDPD

Suyino PfozeGDPD

Trupti BansodGDPD

Vibhuti VermaPGDPD

Vibhuti VermaPGDPD

Yadvi AgarwalPGDPD

Zosangpuii PachuauGDPD