The Strategic Design Management (SDM) programme has evolved around the idea of Design Thinking as a strategic management tool. This programme aims to develop human resources for the corporate, government and the socially important sectors who would understand the emerging issues from a context specific and systemic perspective. SDM programme caters to the need of developing a new breed of managers, who are skilled at working with a wide range of multi-disciplinary inputs in order to achieve holistic and sustainable business solutions. In all, SDM education caters to business aspects of design in a design thinking paradigm in an integrated way.