DRE has an integrated approach to designing process, systems and spaces to accommodate multi-sensory experiences in the retail space in the context of enhanced user experience. In this course various knowledge domains such as Fundamentals of design, spatial design, retail communication, Retail furniture& xture, Packaging, Visual merchandising, Branding, Store Design and Retail management are coherently brought together and taught through various modules and projects to the students in general for understanding effective ‘retail experience’.