diploma project

Uniform Design for Tanishq and GoldPlus

The project dealt with designing uniforms, in the form of sarees, for the sales staff of two companies; both jewellery brands, with completely different brand personalities. Keeping in sync with the brand language, uniforms add to the personality of the sales staff and leave a lasting impression on the customers. The biggest challenge was to bring out the brand essence into the sarees.

The project began with gathering a bird’s eye view about the different fundamentals needed in place. These included understanding the company, need for uniform design, brand and its core principles. One then went on to exploring forms, which would capture the soul of these two companies. The selected forms were further refined, and used to make various surfaces, which went on to become part of the sari. Once the final designs were approved, the project advanced through the stages of prototyping, right up till production.

class room project