Jyothi Iyer GDPD jyothiiiyer@gmail.com guide Immanuel Suresh sponsor Locopopo Design Studio
keywords

Product line creation
Lifestyle
Umbrella theme
Limited edition
diploma project
Designing Merchandise for Locopopo Shop
The objective was to create a new line of products for the sponsor, in sync with their existing merchandise and visual language. There were two aspects to this: first was identifying an umbrella theme which would influence the illustration content, style and technique. After the deliverables were further identified, more specific messages that centred around the theme could be created. The second aspect to this brief was the production process. This would include structural explorations of the product, identifying what materials could be involved.

The final deliverables included a range of pouches and pen-wraps with acrylic buttons that were embellished with icons woven in wool. A second set of deliverables, set to be released on a national holiday, was a set of badges and postcards commemorating India's Independence.

class room project
Campaign for National Book Week 2013

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