diploma project

PACKAGING PIK STUDIOS

The project was to build a visual strategy, packaging and other related communication material for a soon-to-be-launched cosmetic brand. It involved analysis of the existing market, understanding the ergonomics of how one interacts with the said products and finally, charting out the best options for the brand language and box structures.

It was a team project with active feedback and guidance from the team members. The approach would provide a complete end-to-end solution with a set of deliverables, as required by the client. All in all, two wholesale boxes were required for eyeliners and mascaras; one consumer box for a compact; campaign ideas and a set of six hoardings for the city; banners for a college fest and a guiding logo, font set and colour palette to sustain the brand language for any further communication purposes.

class room project