diploma project

VISUAL IDENTITY AND USER EXPERIENCE FOR A SKIPPING ROPE

My project consisted of three major divisions. The first was naming of the product, which would be one root of the mother brand and had to share a common thread, while keeping its own personality intact. A lot of thought was given to the feel and positioning of the brand.

The second part was design the visual identity that could complement the mother brand without losing its own features. The whole team was involved in developing the brand personality and what it stands for; in understanding the larger picture for the brand and its positioning.

The third part was to design a user experience and interface for an Android application. This consisted of various parts to be understood in depth and the inferences to be taken forward. It involved learning about users, building up scenarios, story boarding, need finding, wire framing and prototyping.

class room project

Type design of Modi script