diploma project

INDIA DESIGN STORE Brand & Web Design

India Design Store (IDS) is an initiative of the sponsor with the aim to promote and sell good design through its web portal. It is a platform for designers, craftsmen and artists to promote, sell and connect themselves to the world. IDS celebrates India design with the purpose of creating design awareness for the masses and also to promote India through its design.

The project covers the entire design process of starting a business, its brand identity, packaging design and its e-commerce website portal. The final logo is a simple form which has the elements of Indian architecture, bracket holding a meaning, a blooming flower or a box opening and basic design elements. The elements of India and design are strongly integrated and represented in the brand identity. The final website is an e-commerce portal which is incorporated with interactive social media activity to provide a unique experience for users.