Aishwarya Ganeshan GDPD aishwaryag124@gmail.com guide Rupesh Vyas sponsor Ridhi Tariyal, Blavatnik Fellow, Harvard University
keywords

Healthcare
Women’s health campaign
Start-up finding
DIY diagnostics
diploma project
Making a pitch for a point-of-care diagnostic tool for women
A start-up was seeking funding for a DIY point-of-care diagnostic tool to track women’s nutrition and fertility level and detect the presence of certain asymptomatic Sexually Transmitted Infections. The objective was to convey its urgency, potential and convince investors to fund the idea.

Besides developing the branding, women had to be convinced to talk about their bodies. Research was carried out. Initial public interest was generated. The audience was primed for the product following which, infographics were made. A presentation was made to investors.

A website was made that communicated the sexual health scenario and the unnerving trends thrown up, and encompassed a tool to understand users better – a carefully put together questionnaire disguised as a quiz – calling them to sign up for the product, which was presented as one of the ways they could take better care of their bodies.

class room project

Aishwarya GaneshanGDPD

Akshan IshPGDPD

Amrit PalPGDPD

Amrita GDPD

Anupriya ArvindPGDPD

Anurag GautamGDPD

Anwesha DaolagupuGDPD

Athira GopalPGDPD

Cindrella SamuelGDPD

Debanjana SahaGDPD

Fazal ThanveerGDPD

Jasleen KaurPGDPD

Jishnuram ChempanezhathPGDPD

Jyothi IyerGDPD

Jyoti MannPGDPD

Kautuk TrivediGDPD

Khyati TrehanGDPD

Latika NehraGDPD

Lovepreet KaurPGDPD

Manasi KajabajePGDPD

Megha TalukdarGDPD

Mohita JanbandhuGDPD

Naorem SinghGDPD

Poshika SinghPGDPD

Pragun AgarwalGDPD

Raghuvir KhareGDPD

Reuben D’SilvaGDPD

Rhishikesh KedarePGDPD

Rohan KulkarniGDPD

Roshini Pochont TeresaPGDPD

Sandeep NandiPGDPD

Shivani SinghGDPD

Shreya ChakravartyPGDPD

Sudeepti TuckerGDPD

Suraj MeenaGDPD

Vallery PGDPD

Vara PrasadPGDPD

Varenya RajGDPD

Vidhi AgarwalPGDPD