diploma project

Re-designing the communication nodes of a company

The client, an information agency, had undergone several changes over the years and now needed to reposition itself in the market. The re-branding process involved launching it with a new tag line, look and feel.

This meant changing everything related to the brand and emphasising on its new beliefs. The process involved looking at the different communication channels of the company, understanding each channel in isolation, as well as part of the larger communication structure and coming up with communication nodes for the company.
The central issue this project aims at is to study and understand the relation between a communication medium, its content with respect to the intention the communication and how communications are designed for a moment or a lasting memory to being a part of a larger process.

class room project

Inkit: DIY screenprinting kit