diploma project

Reinforcing brand values to Montra

The project was about understanding the newly launched performance bicycle brand, ‘Montra,’ by the sponsor and to reinforce its brand values. The brief was to come up with a new identity design for the component and accessories brand for Montra and to re-enhance the product graphics for the upcoming range of bikes.

The process involved about domain understanding, competition analysis, brand positioning, colour finish, material research, trend forecasting, designing visual identity and product graphics.

The final deliverable was a logotype of XMR (component and accessories brand) colour and trend forecasting for the Montra 2015 range of bicycles and the graphics for the Montra MTB bike.

class room project

Publication on the Sarus crane