diploma project

Integrated Storage System For Living Room

The brief was to design a storage system for the living
room for global markets, based on
the brand guidelines and user group. Also
keeping in mind the multi-funtional option
in demand in metropolises, understanding the
brand image and coming up with a system that integrated
lighting as a USP.

Out of the concepts generated, the one being simple and
commercially viable was selected and the challenge
was to cut costs, even while detailing further. The concept could be brought
up in phases, considering the investment.

The limitations were seen more as an
opportunity by launching the system with a series of
add-ons that could be bought separately, opening
doors for personalization and keeping the product
alive for long by expansion and alteration possibilities.
The project gave a deep insight into design trends
followed by various global giants and into the system of
production with commercial viability.