Nauka Baxi GDPD guide Immanuel Suresh sponsor HFSIC, Proctor & Gamble

Retail space
Buying behavior
Boosting sales
diploma project
FMOT Solutions for Tier 3 stores
The objectives were as follows: to drive impulse purchase; to come up with foldable economic solutions and draw shoppers’ attention; to expand presence of client’s brands, breaking through the clutter; to understand the market.

The design process involved understanding & analysis of brief, research, observation, visits & interaction, focused group discussions, documentation, report making, brief alteration, ideation and conceptualising, data validation, modification, concept tweaking, design refinement and technical drawings. Design development included innovation and interactive solution of POSM (Point of Sale Material), identifying new spaces for display; ensuring device is easy to assemble and stands out; ensuring materials are sturdy.

Being a first attempt at POSM in tier 3 markets, conceptual clarity was achieved, making it an experimental venture, giving insights and increasing the understanding. Brand classification was created and concrete visibility structure for single brands was developed, as well as combinations of multiple brands.

class room project

Abhijita PandeyGDPD

Aditya KhutalePGDPD

Akash BakshiPGDPD

Aleena JamesPGDPD

Angad ChauhanGDPD

Anisha RathorePGDPD

Ganesh GulvePGDPD

Harshpreet KaurPGDPD

Kiran PrasanthGDPD

Lakshmi KumaresanPGDPD

Manpreet SinghGDPD

Medini KhareGDPD

Meha ShettyGDPD

Nauka BaxiPGDPD

Nayan ShrimaliGDPD

Neelam KhetmarPGDPD

Nidhi TekwaniPGDPD

Pooja MetkarPGDPD

Pranab KumaranGDPD

Srikanth VarmaPGDPD

Sumila PhijamGDPD

Sweety KaurPGDPD

Vanessa HorigGDPD