Young Designers 2010

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Meenal Singh
Apparel Design and Merchandising | PGDPD
Wearing Your Attitude
Guide Amit Sinha
Sponsonr Megamart, Arvind Brands
> Handwork
> Graphics
> Consumer behavior
> Deadlines
The objective of my diploma project was to design Style Tees under Miss Cherokee sub-brand of Arvind Mills using aspects of handwork, graphics and various other techniques. My first step was to research on graphic direction for graphic tees and the identification of various graphic styles, keeping in mind various print techniques, embroidery and embellishment. In the short span of the project T-shirt category development involved thorough study of market, trends, consumer behavior, their tastes and preferences and finally the tactical move set by the brand for valuable insights from apparel, retail and fashion domain. Working with Megamart was an enriching experience which involved creative and instant decision making. In the process I learnt planning, production, cost effectiveness, bringing out challenging ideas and meeting deadlines.
Textile Design
ADM | 14
LAD | 09
TD | 13
Apparel Design and Merchandising
Brahmpreet Kaur
Manorath Dhillon
Meenal Singh
Niharika Gupta
Priti Kamath
Rucha Deshpande
Saloni Gupta
Sanjit Rath
Sree Remya
Sushmit Sharma
Tuhina Goyal
Vikram Singh
Vikram Jolly
Yashaswi Harsh
Communication Design
AFD | 24
ED | 05
FVC | 16
GD | 18
I.T. Integrated Design
DDE | 09
IDD | 01
IID | 11
NMD | 10
SUID | 01
Interdisciplinary Design
DRE | 12
SDM | 13
Industrial Design
CGD | 09
FID | 17
PD | 15
TGD | 08
Tr AD | 08
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