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Apparel Design and Merchandising
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meenal.in@gmail.com |
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Wearing Your Attitude
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Guide Amit Sinha |
Sponsonr Megamart, Arvind Brands
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The objective of my diploma project was to design Style Tees under Miss Cherokee sub-brand of Arvind Mills using aspects of handwork, graphics and various other techniques. My first step was to research on graphic direction for graphic tees and the identification of various graphic styles, keeping in mind various print techniques, embroidery and embellishment. In the short span of the project T-shirt category development involved thorough study of market, trends, consumer behavior, their tastes and preferences and finally the tactical move set by the brand for valuable insights from apparel, retail and fashion domain. Working with Megamart was an enriching experience which involved creative and instant decision making. In the process I learnt planning, production, cost effectiveness, bringing out challenging ideas and meeting deadlines. |
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