Young Designers 2010

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Rucha Deshpande
Apparel Design and Merchandising | PGDPD
Functional Wear Project
Guide Amit Sinha
Sponsonr Zydus Cadila Healthcare Ltd.
> Healthcare products
> Specialised uniform
> Productivity
> Innovation
Zydus Cadila is a global pharmaceutical company that discov¬ers, develops, manufactures, and markets a broad range of healthcare prod¬ucts. The company’s operations range from API to formulations, animal health products and cosmetics. Based in Ahmedabad, India, the group has global op¬erations across USA, Europe, Japan, and Brazil. The objective of my diploma project was to create a specialised uniform for the working staff so as to contribute to its safety, productivity, comfort, and health. This meant applying systematic knowledge about the psychological, physical, and social attributes of human beings in the design and use of all things that will affect a person’s working condition and productivity in a positive way. After analysing the whole unit, I realised opportunities and possibilities which could maximize the productivity. For instance, the simple addition of gussets under the arms instead of traditional set in sleeves giving the surgeon a new range of movement, a new level of stamina, and greater accuracy in the operation theatre. There are different levels at which innovation and improvements could be made:

• Fabric

• Fabric finishes

• Stitching techniques

• Fittings

The entire project was indeed a good learning experience for me.
Textile Design
ADM | 14
LAD | 09
TD | 13
Apparel Design and Merchandising
Brahmpreet Kaur
Manorath Dhillon
Meenal Singh
Niharika Gupta
Priti Kamath
Rucha Deshpande
Saloni Gupta
Sanjit Rath
Sree Remya
Sushmit Sharma
Tuhina Goyal
Vikram Singh
Vikram Jolly
Yashaswi Harsh
Communication Design
AFD | 24
ED | 05
FVC | 16
GD | 18
I.T. Integrated Design
DDE | 09
IDD | 01
IID | 11
NMD | 10
SUID | 01
Interdisciplinary Design
DRE | 12
SDM | 13
Industrial Design
CGD | 09
FID | 17
PD | 15
TGD | 08
Tr AD | 08
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