Young Designers 2010

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Yashaswi Harsh
Apparel Design and Merchandising | PGDPD,
Guide Amit Sinha
Sponsonr Dastkar Andhra
> Infant wear
> Demographics
> Psychographics
> Kalamkari
My diploma project was sponsored by Dastkar Andhra, an NGO working for the welfare
of weavers. Dastkar Andhra has a retail outlet in Hyderabad called ‘Dāram’. I had to
develop a range of infant wear using organic natural dyed handloom cotton for spring
summer 2011, and launch a new concept—Pure Innocence. Initially, I familiairsed
myself with the organisation, the people, language, infrastructure, work system,
fellow designers, existing design language, products, and customers. I had to study
the process—right from manufacturing the yarn to making the garment. For this, I
researched customer requirements, demographics and psychographics of the mothers
and attempted to understand the infants. I was a part of the quality checking team
so I had to understand the standards of measurement and production requirements. I
took field trips to the interiors of Andhra Pradesh to see how weaving, natural dyeing,
Kalamkari block printings were done. Then came the designing stage and I had to keep
in mind everything from the market survey to my inspiration and mood board. I picked
five different elements from 1950s for my collections and gave them all a similar yet
unique character set. My diploma project gave me insights into the complete life cycle
of designing a collection in the niche area of handloom based kids wear; along with
exposure to the administration and marketing aspects of the clothing industry.
Textile Design
ADM | 14
LAD | 09
TD | 13
Apparel Design and Merchandising
Brahmpreet Kaur
Manorath Dhillon
Meenal Singh
Niharika Gupta
Priti Kamath
Rucha Deshpande
Saloni Gupta
Sanjit Rath
Sree Remya
Sushmit Sharma
Tuhina Goyal
Vikram Singh
Vikram Jolly
Yashaswi Harsh
Communication Design
AFD | 24
ED | 05
FVC | 16
GD | 18
I.T. Integrated Design
DDE | 09
IDD | 01
IID | 11
NMD | 10
SUID | 01
Interdisciplinary Design
DRE | 12
SDM | 13
Industrial Design
CGD | 09
FID | 17
PD | 15
TGD | 08
Tr AD | 08
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