Young Designers 2010

 
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Vikram Singh
Apparel Design and Merchandising | PGDPD
vikramcharansingh@gmail.com
 
Tribal To fashion, Beyond the Bond
 
Guide Amit Sinha
Sponsonr Jharcraft
Keywords
> Jharkhand
> Tribal crafts
> Autumn Winter 2011
> Market research
I my diploma project with Jharkhand Silk Textile and Handicraft Development Corporation Ltd. (Jharcraft) which is run by the state government. It aims to uplift the rural and tribal crafts that are on the verge of extinction, and augment the income of villagers especially that of farmers, craftsperson, and weavers. My diploma project helped me understand the tribal crafts and cultures of Jharkhand, and the value and stories behind the motifs that have come down over generations. The study provided me a platform to work with those crafts, extract them, recompose and recreate them, and finally, use them on garments.

I had to design a womenís wear collection of tops for Autumn Winter 2011 for the Indian market. After doing intensive market research and trend analysis, the project exposed me to real life situations that helped me understand the working methodology of Jharcraft, its needs, opportunities, and constraints, making it possible for me to deliver my best within those parameters. This project helped me to step out of the threshold of student life into a professional world, ready for new challenges with equal ease and enthusiasm. It helped me to understand a brand and its design according to its customer base and future goals and present market competitors.
Textile Design
ADM | 14
LAD | 09
TD | 13
Apparel Design and Merchandising
Brahmpreet Kaur
Manorath Dhillon
Meenal Singh
Niharika Gupta
Priti Kamath
Rucha Deshpande
Saloni Gupta
Sanjit Rath
Sree Remya
Sushmit Sharma
Tuhina Goyal
Vikram Singh
Vikram Jolly
Yashaswi Harsh
Communication Design
AFD | 24
ED | 05
FVC | 16
GD | 18
I.T. Integrated Design
DDE | 09
IDD | 01
IID | 11
NMD | 10
SUID | 01
Interdisciplinary Design
DRE | 12
SDM | 13
Industrial Design
CGD | 09
FID | 17
PD | 15
TGD | 08
Tr AD | 08
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