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Apparel Design and Merchandising
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vikramcharansingh@gmail.com |
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Tribal To fashion, Beyond the Bond
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Guide Amit Sinha |
Sponsonr Jharcraft
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I my diploma project with Jharkhand Silk Textile and Handicraft Development Corporation Ltd. (Jharcraft) which is run by the state government. It aims to uplift the rural and tribal crafts that are on the verge of extinction, and augment the income of villagers especially that of farmers, craftsperson, and weavers. My diploma project helped me understand the tribal crafts and cultures of Jharkhand, and the value and stories behind the motifs that have come down over generations. The study provided me a platform to work with those crafts, extract them, recompose and recreate them, and finally, use them on garments.
I had to design a women’s wear collection of tops for Autumn Winter 2011 for the Indian market. After doing intensive market research and trend analysis, the project exposed me to real life situations that helped me understand the working methodology of Jharcraft, its needs, opportunities, and constraints, making it possible for me to deliver my best within those parameters. This project helped me to step out of the threshold of student life into a professional world, ready for new challenges with equal ease and enthusiasm. It helped me to understand a brand and its design according to its customer base and future goals and present market competitors. |
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