Young Designers 2010

 
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Abhijit Mandal
Design for Retail Experience | PGDPD
abhijit_m@nid.edu
 
Creating an experience zone for Wipro MISL Lab
 
Guide C S Susanth
Sponsonr Restore Solutions
Keywords
> Experience zone
> Showcase
> Exhibition
> Technical detailing
I did my diploma project with Restore Solution, Bengaluru on creating an experience zone for Wipro MISL Lab. There is a trend in a number of IT companies to set up experience zones to project their objective to the world. Wipro MISL lab is one such venture of Wipro, a major IT company. It wanted to showcase Wiproís products and their life cycle besides other ongoing research oriented creative approaches. In this context Wipro approached Restore Solution, a Bengaluru based design firm to create an experience zone in their Whitefield office at Bengaluru. The design challenge was to showcase the hardcore technical content which is not very interesting and to portray it in a more palatable way so that people can have a broad overview of Wipro in an experiential format.
As a diploma intern at Restore Solution I got the opportunity to work on the project with the design team. On understanding the brief we did our field work on various aspects from exhibition space to retail fixture. The research work was carried forward through redefining and understanding the brief followed by conceptualization. The concepts and the modification were done on the basis of client feedback. Once the final concept was selected it was the time to get into the technical detailing and execution. At present the execution is going on the location and it is expected to be completed by the end of 2010.
Interdisciplinary Design
DRE | 12
SDM | 13
Design for Retail Experience
Abhijit Mandal
Anshu George
Gokul K
Jalpa Vyas
Krishna Mohan B.R.
Mukta Limaye
Naveen G
Parul Agarwal
Radhika Prasad
Raghunath Rajaram
Sohini Dey
Supriya Sahai
Communication Design
AFD | 24
ED | 05
FVC | 16
GD | 18
I.T. Integrated Design
DDE | 09
IDD | 01
IID | 11
NMD | 10
SUID | 01
Industrial Design
CGD | 09
FID | 17
PD | 15
TGD | 08
Tr AD | 08
Textile Design
ADM | 14
LAD | 09
TD | 13
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