Young Designers 2010

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Priti Kamath
Apparel Design and Merchandising | PGDPD
Guide Amit Sinha
Sponsonr Pantaloon Retail (India) Limited
> Careerwear
> Eveningwear
> Vendor
> Logo
My diploma project involved designing Careerwear and Eveningwear for Pantaloonís Annabelle Range of formal wears for women. The objective of my project was to understand the retail industry and within the industry the Pantaloon group, its ideology, it set up and products profile. It also included the study of Annabelle range and its brand image in the light of competition in the domestic market. Finally, I had to design Careerwear (Shirts/Tops) and Eveningwear for Pantaloonís Annabelle range.

Having done a thorough study of the brand, market and trends, further research was conducted among the customers and brand loyalists to understand their preferences. The design process involved narrowing down on the looks for the upcoming season and conceptualizing stories for the collection. The Careerwear required working on cotton shirts and the eveningwear on satin, polyester, and viscose knits. The Careerwear were meant for the working women in the age group of 25+.

The project was a good learning experience for me. It helped me learn and understand the vendors and their requirements through direct interactions. Working on the branding details such as logo, tag etc. was also a good learning experience for me.
Textile Design
ADM | 14
LAD | 09
TD | 13
Apparel Design and Merchandising
Brahmpreet Kaur
Manorath Dhillon
Meenal Singh
Niharika Gupta
Priti Kamath
Rucha Deshpande
Saloni Gupta
Sanjit Rath
Sree Remya
Sushmit Sharma
Tuhina Goyal
Vikram Singh
Vikram Jolly
Yashaswi Harsh
Communication Design
AFD | 24
ED | 05
FVC | 16
GD | 18
I.T. Integrated Design
DDE | 09
IDD | 01
IID | 11
NMD | 10
SUID | 01
Interdisciplinary Design
DRE | 12
SDM | 13
Industrial Design
CGD | 09
FID | 17
PD | 15
TGD | 08
Tr AD | 08
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