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Apparel Design and Merchandising
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priti.kamath@gmail.com |
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Womenomics
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Guide Amit Sinha |
Sponsonr Pantaloon Retail (India) Limited
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My diploma project involved designing Careerwear and Eveningwear for Pantaloon’s Annabelle Range of formal wears for women. The objective of my project was to understand the retail industry and within the industry the Pantaloon group, its ideology, it set up and products profile. It also included the study of Annabelle range and its brand image in the light of competition in the domestic market. Finally, I had to design Careerwear (Shirts/Tops) and Eveningwear for Pantaloon’s Annabelle range.
Having done a thorough study of the brand, market and trends, further research was conducted among the customers and brand loyalists to understand their preferences. The design process involved narrowing down on the looks for the upcoming season and conceptualizing stories for the collection. The Careerwear required working on cotton shirts and the eveningwear on satin, polyester, and viscose knits. The Careerwear were meant for the working women in the age group of 25+.
The project was a good learning experience for me. It helped me learn and understand the vendors and their requirements through direct interactions. Working on the branding details such as logo, tag etc. was also a good learning experience for me. |
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