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New Media Design
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ramshi.hamza@gmail.com |
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SmartNEO-Smart Phone App for Mobile Ad Network
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Guide Mamata N. Rao |
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Sponsonr InMobi
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My diploma project was to design a smart phone interface for Neo (InMobi’s mobile advertising portal) called ‘SmartNEO’ after doing relevant user research. The design was envisaged to help the users get relevant information about their Ads and sites on their Smart Phones. The Project included the study of InMobi advertising domain and the existing InMobi web portal. After that rel¬evant user research I tried to find out the need for the SmartNEO and the different tasks that different stakeholders of SmartNEO might perform on a mobile interface while moving. I conducted a series of interviews with a lot of people in the management of the company to understand the business right from the start of the process. My project also included the designing of smart phone interface for InMobi portal and the research on all the controls and patterns which were technically and visually feasible in the iPhone.
The project SmartNEO was meant to give the users of NEO (InMobi mobile Ad Network - Web Portal) a smart phone interface so that they could perform the relevant tasks while on the move. The project also succeeded in finding the tasks the users of NEO perform. To begin with, the iPhone platform was selected and the interface for that was designed. |
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