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New Media Design
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rohinishitole@yahoo.com |
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Brand Experience Environment for Bajaj Auto
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Guide Tanishka Kachru |
Sponsonr INDI Design
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For my diploma project, I had to design installations in order to create presence of product brands in the corporate environment of a leading automobile manufacturing industry Bajaj Auto’s global headquarters. I conducted a study on the company profile as well their products to understand them better. This included an online study. A few visits to the site also helped in understanding the space better. Simultaneously, I also conducted research through the internet on Auto Museum, slow technology, ambient media and branding to incorporate a global outlook. I then prepared few concepts taking inspiration from the study conducted in order to portray the brand in the right sense in the given environment. My experience has taught me a lot about the design industry. The Whole experience of the project has honed my deci¬sion making skills and instilled a sense of confidence in me. This project gave me an opportunity to grow both as a designer and an individual. |
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