Young Designers 2010

 
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Rohini Shitole
New Media Design | PGDPD
rohinishitole@yahoo.com
 
Brand Experience Environment for Bajaj Auto
 
Guide Tanishka Kachru
Sponsonr INDI Design
Keywords
> Installation
> Interaction
> Bajaj Auto
> Automobile
For my diploma project, I had to design installations in order to create presence of product brands in the corporate environment of a leading automobile manufacturing industry Bajaj Auto’s global headquarters. I conducted a study on the company profile as well their products to understand them better. This included an online study. A few visits to the site also helped in understanding the space better. Simultaneously, I also conducted research through the internet on Auto Museum, slow technology, ambient media and branding to incorporate a global outlook. I then prepared few concepts taking inspiration from the study conducted in order to portray the brand in the right sense in the given environment. My experience has taught me a lot about the design industry. The Whole experience of the project has honed my deci¬sion making skills and instilled a sense of confidence in me. This project gave me an opportunity to grow both as a designer and an individual.
I.T. Integrated Design
DDE | 09
IDD | 01
IID | 11
NMD | 10
SUID | 01
New Media Design
Amanjot Sandhu
Anoma Shah
Neety Rai
Ramshi Hamza
Ranjit Menon
Ritika Mathur
Rohini Shitole
Sagar Raut
Shailja Pahuja
Shubhi Shrivastava
Communication Design
AFD | 24
ED | 05
FVC | 16
GD | 18
Interdisciplinary Design
DRE | 12
SDM | 13
Industrial Design
CGD | 09
FID | 17
PD | 15
TGD | 08
TrAD | 08
Textile Design
ADM | 14
LAD | 09
TD | 13
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