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Design for Digital Experience
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dinoop.d@gmail.com |
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VARTHA- Relooking at the Communication Platform
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Guide Mamata N. Rao |
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Sponsonr HP Labs, Bengaluru
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It is generally believed that computer-mediated communication (CMC) systems as compared to previous communication technologies, are less expensive, faster, and democratic. Every year new types of CMC enter the market and some become popular too. Facebook, for instance, announced that it touched the 500 million user mark on July 21, 2010. Online media has made such an impact on people that they often consider them real-life. The current usage of CMC is all time high.
My project focused on designing the next level of CMC communication. Communication in the real world is replete with emotions, gestures and articulations. Within their social network, their families, people communicate in different ways. Based on the context and intention, they whisper, they shout, they yell. This project aimed at understanding the world of human communication. It explored how people talk, what is their pattern and behaviour and how to translate these human communication patterns into a computer mediated platform which may understand and support different social communication nuances.
The research focused on looking at the communication ecosystem in Tier 1 and Tier 3 cities of India. The numerous insights gained pointed to the fact that computer mediated communication has still not matched the way people communicate in real life. The collected data was analyzed and represented using data visualization techniques to find the missing connections in the current form of communication.
My brief was then redesigned and I worked on getting the richness of real life communication on the computer mediated communication and addressed the issues namely: Space, Feedback and Grouping. Finally, a communication system known as INNER CIRCLE was designed for the emerging market. It looked at enhancing online experience by maintaining the privacy and by adding an emotional connect. |
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