This project aims to launch Maku company’s first sari line. This required the detailed study of the craft and understanding of the hand woven sari tradition also its proportions and functionality. Working with the local craftsmen of Bengal allows constant engagement in research and development to bring out new designs for the company and also help in upgrading the skills of local craftsmen. The major requirement was to find the appropriate feel and look of the product line that can show case the brand’s ideology at its best. The saris were designed keeping in mind company’s ideology of contemporary and tradition designs.