Ankita Sharma GDPD guide Krishna Patel sponsor Jenny Pinto & The Purple Turtles
keywords

Lighting solutions
Lamps
Origami
Urban lifestyle
diploma project
Elegante' - A Collection of Handmade Paper
The objective was to come up with a collection of lighting inspired by origami, within market trends, appealing to the customer profile. The target customers were contemporary, urban Indians with an international outlook.
The methodology included: company overview, understanding the medium, learning and exploring, understanding and working on medium constraints, user profile, theme selection, design ideation, working on supportive material, narrowing down possible designs in medium, prototyping, prototype testing, costing, technical drawings, die-cutting, training staff, packaging.

The psychographic profile for the range is creative, individualistic, sophisticated, artistic and experimentative. After making mood boards and user boards, the focus was on implemention. With the changing scenario, one can see that people are open to change. Knowing the customer helps create an outline for the overall design language. It helps in understanding and visualising the appropriate concepts, overall look and feel of the product.

class room project
Tranquilize

Abhimanyu RajvanshiPGDPD

Ankita SharmaPGDPD

Jahnawee PotdarPGDPD

Kumar SamirPGDPD

Mehak SharmaPGDPD

Nazuk KeshanPGDPD

Ravi AnandPGDPD

Shreya KasatPGDPD

Shubhrum PunPGDPD

Srinivasa KPGDPD

Swati KujurPGDPD

Swati SumanPGDPD