diploma project

Urban Decor

The project called for designing and developing lifestyle product solutions for planning, organizing and storage that blend into modern Indian homes. The products designed should cater to simple need for intuitive and useful objects. It should solve the problem of clutter, and thus help in organizing and enhancing better utility.

Understanding of things from Indian habits and the Indian context is a must. Questionnaires, interviews, home visits, talking to people and observing them, lead to surprising insights. The Ideas Book added more opportunity areas and insights to the research. The data gathered was thoroughly analysed and opportunity areas were mapped. Design direction boards helped visualise the overall look and feel of the project. Ideas were conceptualised through sketching, quick mock-ups, prototypes and 3D renders. The smart range of products designed, gives a new dimension to common place objects, creating those unique singular instances that make moments memorable.

class room project

ZAPP customisable shelf