diploma project

Bag Collection for Nappa Dori

The brief stated the need to design a collection of handbags and accessories, which the contemporary buyer could relate to. The process included research methods like subjective and objective approaches. Trend study was also an integral part as it provided important insights.

The process followed was of careful consumer research, analysis of global lifestyle and fashion trends and intensive study of the sponsor’s brand language; so as to come up with highly efficient and beautiful products and accessories. The final outcome of the project resulted in the development of three ranges of handbags especially targeted at the consumer who has a well-defined palate for luxury and understated, yet well-defined elegance.

class room project