Rahul Dev GDPD rahultrava@gmail.com guide Neelima Hasija sponsor Titan Company Ltd
keywords

Products development
Carving market niche
Exports
Bone china
diploma project
Ceramic for Gifting
The project objective was to develop a new range of ceramic gifting products in collaboration with Tata Ceramics. The idea was to establish a niche in the Indian market.

Research involved understanding the gifting market and latest trend in festivals. The design process covered: market research (study of the gifting market and competition); understanding the manufacturing capability; developing a product range (mapping occasions and suggested product); design conceptualising and detailing of products; working with the company’s manufacturing capability to develop prototypes and final products; design packaging for the selected products. After carrying out a number of explorations, the best possible design was taken forward for detailing. The challenge was to keep the designs production friendly and cost effective.

For the production of deliverables, very basic production method would be used, which suited the company’s manufacturing process. Final deliverables were platters, ganesha idols and tea light holders,

class room project
Bird feeder-cum-garden lighting

Ankita SinghalPGDPD

Chetan AgarwalPGDPD

Kriti MalhotraPGDPD

Manoj PilliPGDPD

Mintu DasPGDPD

Neharika PrakashPGDPD

Rahul DevPGDPD

Vineeta OswalPGDPD