Young Designers 2009

G. Gauthaman
Apparel Design and Merchandising | PGDPD
Polo Pride- Authentic Polo Rides Into India
Guide Shekhar Chatterjee
Sponsonr Arvind Mills (Arrow), Bangalore
> Men's apparel
> Sportswear
> Brand building
> American brand in Indian market
Arvind brands launched an American sportswear brand in India. As it is a new brand, it was important to standardize the product, its branding, fabric quality and accessories. . The objective of my project was to design the apparel merchandise of ‘U.S. Polo Association’ for the Autumn-Winter 09-10 season range and to enhance the brand positioning within the Indian market.

After initial research and analysis, I acquired a firm understanding of the brand image and the current market scenario , the target end consumer as well as consumer trends. Concurrently, I also carried out explorations in product, fit, wash, quality, trend analysis and ongoing market circumstances. I finalized the design concepts, the production plan and started developing raw material and specification sheets.

I designed two collections –‘Polo Pride’ and ‘Tack Room’. Redesigning the collar involved identifying issues such as collar shape and pattern problems and interlining and engaging in pattern innovation. For the branding initiatives, I designed brand tags for both the sportswear and denim co. categories, a brand product catalogue, collar bon material and gift box packaging.

Subsequently, we gave a presentation to Shoppers’ Stop and Lifestyle for launching our brand in their stores. After the presentation, they suggested us to launch US Polo as a premium brand in Spring Summer 2009 itself. We worked day and night and advanced the launching of the brand. This experience has filled me with pride and made me confident of facing new challenges in the future.
Communication Design
ED 5
FVC 13
GD 18
Industrial Design
FID 11
PD 15
TrAD 8
Interdisciplinary Design
DRE 14
SDM 17
I.T. Integrated Design
NMD 10
Textile Design
Apparel Design and Merchandising 17
Chitra Mahaver
Divya Bhatt
G. Gauthaman
Ipsita Bhuyan
Jabera Sulemani
Manuprasad Mathew
Molthoinu Moirangmayum
Mousumi Ghosh
Neelam Prabhugaonker
Neha Goyal
Prasenjit Kundu
Rahul Mishra
Roopika Srivastava
Saravanan Lakshmanan
Shivani Gakhar
Shruti Bansal
Shyam Kumar
LAD 10
TD 37
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