Young Designers 2009

 
Saravanan Lakshmanan
Apparel Design and Merchandising | PGDPD
saravananlakshman@gmail.com
 
Nirvaha
 
Guide Shekhar Chatterjee
Sponsonr Hasejaa Group of Companies, Ahmedabad
Keywords
> Diagnostic study
> Systems Thinking
> Process flows
> Sustainable Production Model
My project is a diagnostic systems study. I developed a systemic design solution and an organized production model for the Hasejaa Group. The group has grown in recent years but their multi-staged manufacturing process is unable to cater to growing demand owing to a lack of coordination in their processes and logistics. My objective was to propose a sustainable production system which identifies the gaps and optimizes the process.

I commenced with a study on several design studios and analyzed their company values and brand philosophies. To understand the design process and gaps in Hasejaa’s system, I studied product development, work flow, supply chain and production processes and their retail stores. I interviewed customers and made field visits to Naroda, Maninagar, Bapunagar and Chandola Lake. I also interviewed contractors to probe them about production problems.

A brief internship with Madura garments followed to study design and production processes in a parallel system. Finally, I synthesized my research findings and mapped out a SWOT Analysis for Hasejaa.

My design solutions focused on five areas: elements, hierarchy of elements, subsystems, leverage points, desire level and then their inter-linkages within the system. I also provided improvised suggestions for different seasons and festivals of India. Key project outcomes are a manual for product development and design process. I have also provided suggestions for communications flows.

My key learning from ‘Nirvaha’ is that design is not only a medium to construct a system but is also an integral part of that system as well.
Communication Design
AFD 9
ED 5
FVC 13
GD 18
Industrial Design
CGD 9
FID 11
PD 15
TGD 4
TrAD 8
Interdisciplinary Design
DRE 14
SDM 17
I.T. Integrated Design
DDE 7
IDD 9
NMD 10
SUID 9
Textile Design
Apparel Design and Merchandising 17
Chitra Mahaver
Divya Bhatt
G. Gauthaman
Ipsita Bhuyan
Jabera Sulemani
Manuprasad Mathew
Molthoinu Moirangmayum
Mousumi Ghosh
Neelam Prabhugaonker
Neha Goyal
Prasenjit Kundu
Rahul Mishra
Roopika Srivastava
Saravanan Lakshmanan
Shivani Gakhar
Shruti Bansal
Shyam Kumar
LAD 10
TD 37
Guide
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