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Apparel Design and Merchandising
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saravananlakshman@gmail.com |
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Nirvaha
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Guide Shekhar Chatterjee |
Sponsonr Hasejaa Group of Companies, Ahmedabad
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My project is a diagnostic systems study. I developed a systemic design solution and an organized production model for the Hasejaa Group. The group has grown in recent years but their multi-staged manufacturing process is unable to cater to growing demand owing to a lack of coordination in their processes and logistics. My objective was to propose a sustainable production system which identifies the gaps and optimizes the process.
I commenced with a study on several design studios and analyzed their company values and brand philosophies. To understand the design process and gaps in Hasejaa’s system, I studied product development, work flow, supply chain and production processes and their retail stores. I interviewed customers and made field visits to Naroda, Maninagar, Bapunagar and Chandola Lake. I also interviewed contractors to probe them about production problems.
A brief internship with Madura garments followed to study design and production processes in a parallel system. Finally, I synthesized my research findings and mapped out a SWOT Analysis for Hasejaa.
My design solutions focused on five areas: elements, hierarchy of elements, subsystems, leverage points, desire level and then their inter-linkages within the system. I also provided improvised suggestions for different seasons and festivals of India. Key project outcomes are a manual for product development and design process. I have also provided suggestions for communications flows.
My key learning from ‘Nirvaha’ is that design is not only a medium to construct a system but is also an integral part of that system as well. |
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