Young Designers 2009

 
Ipsita Bhuyan
Apparel Design and Merchandising | PGDPD
ipsita_21@rediffmail.com, ipsita.nid@gmail.com
 
Stature- Mark of Youthful Elegance
 
Guide Somesh Singh
Sponsonr Arvind Brands (Arrow), Bangalore
Keywords
> Corporate menswear
> Brand building
> Formal suits
> Catalog development
For my project, I worked with the brand Arrow, a premium menswear brand. My objective was to develop a look for Arrow suits and strengthen its present position in the market and explore new markets.

In order to find new opportunities for this brand, I conducted an intensive study of the brand’s present positioning, its current market share and other competitor brands and subsequently, designed a range of suits and blazers fro A/W ’09.

I then designed a ‘Training Manual’ for Arrow suits which gave me an insight into the history and the making of suits. It also helped me to understand alteration processes and the correct methods of wearing a suit.

My final deliverable was the “Merchandising Catalog for A/W 08 for Arrow”. While designing this, I acquired a comprehensive insight into Arrow’s range of products. I also acquired exposure to styles and fits available for Arrow shirts and trousers and their respective price points.

The suits category is a very specialized category. The experience gave me phenomenal exposure as to how the transition has been made from being a hand crafted product to a machine made one, while still retaining all the aspects of the former.

This experience has been filled with learning in terms of interacting with various stakeholders in the process and understanding their concerns. My cross-disciplinary foray was enriching. As a designer, I am now trained in relating to a given scenario and applying myself to achieve tangible business results.
Communication Design
AFD 9
ED 5
FVC 13
GD 18
Industrial Design
CGD 9
FID 11
PD 15
TGD 4
TrAD 8
Interdisciplinary Design
DRE 14
SDM 17
I.T. Integrated Design
DDE 7
IDD 9
NMD 10
SUID 9
Textile Design
Apparel Design and Merchandising 17
Chitra Mahaver
Divya Bhatt
G. Gauthaman
Ipsita Bhuyan
Jabera Sulemani
Manuprasad Mathew
Molthoinu Moirangmayum
Mousumi Ghosh
Neelam Prabhugaonker
Neha Goyal
Prasenjit Kundu
Rahul Mishra
Roopika Srivastava
Saravanan Lakshmanan
Shivani Gakhar
Shruti Bansal
Shyam Kumar
LAD 10
TD 37
Guide
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