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Apparel Design and Merchandising
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ipsita_21@rediffmail.com, ipsita.nid@gmail.com |
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Stature- Mark of Youthful Elegance
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Guide Somesh Singh |
Sponsonr Arvind Brands (Arrow), Bangalore
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For my project, I worked with the brand Arrow, a premium menswear brand. My objective was to develop a look for Arrow suits and strengthen its present position in the market and explore new markets.
In order to find new opportunities for this brand, I conducted an intensive study of the brand’s present positioning, its current market share and other competitor brands and subsequently, designed a range of suits and blazers fro A/W ’09.
I then designed a ‘Training Manual’ for Arrow suits which gave me an insight into the history and the making of suits. It also helped me to understand alteration processes and the correct methods of wearing a suit.
My final deliverable was the “Merchandising Catalog for A/W 08 for Arrow”. While designing this, I acquired a comprehensive insight into Arrow’s range of products. I also acquired exposure to styles and fits available for Arrow shirts and trousers and their respective price points.
The suits category is a very specialized category. The experience gave me phenomenal exposure as to how the transition has been made from being a hand crafted product to a machine made one, while still retaining all the aspects of the former.
This experience has been filled with learning in terms of interacting with various stakeholders in the process and understanding their concerns. My cross-disciplinary foray was enriching. As a designer, I am now trained in relating to a given scenario and applying myself to achieve tangible business results. |
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