Young Designers 2010

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Supriya Sahai
Design for Retail Experience | PGDPD
Product Form and Packaging Design
Guide C S Susanth
Sponsonr Ripple Fragrances Pvt. Ltd.
> Fragrance
> Containers
> Perishable
> Fragile
The home fragrance segment has a huge scope in terms of growth as an organized retail segment in India. There are not many established brands to cater to home lifestyle products like fragrance. I did my diploma project with NR Group, Mysore, which has a subsidiary called Ripple Fragrances Pvt. Ltd. It deals with the manufacturing of home fragrances sold under the brand name of Iris. They are currently visible at most of the metros, retail outlets like Reliance Time out, Total Mall.
My diploma project brief was to look at fragrance containers which could diffuse the aroma efficiently in the environment. The fragrance and the containers are perishable and fragile items and thus have to be packed properly for transportation. The research study showed that the existing products lacked the form appeal and also the plastic used in packaging kept the products out of the high end retail stores/boutique stores.
It was a great learning experience to conceive a complete new range which included form design of the product, material exploration, packaging and creating a new logo. On the whole, it was an exercise of creating a new brand identity for the target user. Two distinct product ranges for the use of home fragrances, catering to the upper middle class and targeting the boutique and lifest¨yle stores, airports and hotel gifting shops were developed under this diploma project. Currently the company is looking for vendors who can mass produce these forms.
Interdisciplinary Design
DRE | 12
SDM | 13
Design for Retail Experience
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Anshu George
Gokul K
Jalpa Vyas
Krishna Mohan B.R.
Mukta Limaye
Naveen G
Parul Agarwal
Radhika Prasad
Raghunath Rajaram
Sohini Dey
Supriya Sahai
Communication Design
AFD | 24
ED | 05
FVC | 16
GD | 18
I.T. Integrated Design
DDE | 09
IDD | 01
IID | 11
NMD | 10
SUID | 01
Industrial Design
CGD | 09
FID | 17
PD | 15
TGD | 08
Tr AD | 08
Textile Design
ADM | 14
LAD | 09
TD | 13
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