Young Designers 2010

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Gokul K
Design for Retail Experience | PGDPD
Identity Creation for an Optical Retail Store
Guide C S Susanth
Sponsonr Dr.Agarwal Eye Hospital Ltd.
> Optical
> Prescription
> Brand identity
> Standalone
My diploma project involved creating identity for an optical retail store. Dr Agarwal's Eye Hospital Ltd. has 52 years experience in eye-care with a high level of professional (Ophthalmologists) support and a decade of experience in Organized Retail. As a part of eye care hospital the company has 29 optical shops which cater to the prescription generated from their respective branches. With this experience they wanted to expand their business. For this purpose the group established stand alone optical retail chain offering wide range of branded frames and lenses of international repute in the market targeting middle class to executive class.
Initially the client's intention was to create a brand identity attractive to the youth and be different from the competitors. But, after I presented few explorations on the basis of the given brief catering to the youth, the client could visualize the feel of the brand and its effect in the market. Following the review the client did some change in the brief where it decided to widen the target segment by covering older age group of people. The aim now was to create a standalone optical retail brand appealing to the target audience range from middle class to the executive class which could stand out among the competitors as optimum service provider with unique experience in its outlet. In future the company will open up its stores in seven different locations in India but the expansion plane will depend on the success of the first few stores. It was a good learning experience for me.
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ED | 05
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IDD | 01
IID | 11
NMD | 10
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PD | 15
TGD | 08
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TD | 13
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