This project aims at encouraging users, both regular cyclists and non-cyclists to ride to work on a regular basis, and hence the bike would be equipped enough to allow commuters to ride with ease. The idea was not to a build a bike that is futuristic in its aesthetics but a bike that fulfils the market’s demand at that stage. Currently, the urban bicycle market is in its nascent stages and the company is optimistic that the bicycle market will have matured in the coming years. Largely, the project aims to deliver a bicycle that provides utility support, is effortless and is modern in its approach.