The project focused on exploring and understanding the hidden needs of two wheeler riders to innovate and deploy advanced technologies and value added services with a rich user experience, which would help Bosch to elevate its market position. These goals were achieved by conducting extensive research, where the field work consisted of meeting and interviewing end users and finally connecting the dots in the entire ecosystem by analysing user behaviour, value chain, hidden needs etc. The product reflects Bosch’s standards and brand value. It has a rugged look and neat finish. The product will also have a green mark and will follow the company’s environmental and recyclable policies.