Young Designers 2009

 
Prassun Saha
Strategic Design Management | PGDPD
prassun.saha@gmail.com
 
NIRDOSH - Business Process Design
 
Guide Vinai Kumar
Sponsonr Maans Products (India), Ahmedabad
Keywords
> Ayurvedic cigarettes
> Business process design
> Indigenous knowledge
> Strategic design management
For my project, I worked with NIRDOSH, a maker of Ayurvedic cigarettes. This tied into my deep interest of indigenous traditional knowledge based products. Traditional business setups cannot compete with modern corporates when it comes to production, budgets, technology, R & D, and advertising. Design thinking can play a major role in helping traditional setups become competitive. In my case, the client had a product with huge potential, vast market possibilities and social benefits all of them constrained from reaching the market as they did not know how to leverage their advantages.

My research process consisted of internal studies, user surveys and analyzing the strengths and weaknesses of the system. Based on my synthesis of research findings, I then proposed a restructured system, interventions in process and blueprints for the productions of machines. The proposed designs are only hypothesized, adhering to my limitations in time and budget, with the exception of one machine which I developed fully.

I also assisted in product development [form, taste, product diversification]; Brand building [Identity and packaging, methods of promotion, and services] as well as financial interventions [Costing and modes of tax exemption].

My major learning from this project is that no solution is ever complete. Any solution is constantly evolving. Also, as a strategic design manager, one cannot claim knowledge of the design of machines and graphic design as an area of expertise. Yet, the success of the outcome is largely dependent on the ability of the SDM professional to be versatile in these areas.
Communication Design
AFD 9
ED 5
FVC 13
GD 18
Industrial Design
CGD 9
FID 11
PD 15
TGD 4
TrAD 8
Interdisciplinary Design
DRE 14
Strategic Design Management 17
Adel Anwar
Ajit Chandrakant Dandekar
Ameya Nabar
Anand Saboo
Anju Gupta
Bhavna Bahri
Jitendra Singh Rajput
Ketakee Patankar
Pankaj Sehjowalia
Prassun Saha
Sachita Agarwala
Samarth Mungali
Saurabh Kumar
Sujata Sanke
Tanuja Kane
Tanushree Sharma
Vaibhav Bhardwaj
I.T. Integrated Design
DDE 7
IDD 9
NMD 10
SUID 9
Textile Design
ADM 17
LAD 10
TD 37
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