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Strategic Design Management
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tanujakane@gmail.com |
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Because Soap is not just a Soap
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Retail Display and Packaging for Gulnar - Natural Handmade Bath Products
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Guide Krishnesh Mehta |
Sponsonr Junoon Ventures Pvt. Ltd.,Goa
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Junoon Ventures is a relatively new Goa based company and ‘Gulnar’ is their nascent and growing brand of natural, handmade bath products. My introduction to ‘Gulnar’ soaps came first as a customer. I was disappointed to find that there was no website which led me to approach Junoon for my project. They reciprocated enthusiastically.
My project comprised of three assignments :
The first involved retail display for ‘Gulnar’ natural and handmade soaps. I worked on both visual merchandising aspects as well as designing display stands for different format stores. In addition, I designed an ‘experience’ where customers could feel and smell the soaps.
The second included designing a few ready-made solutions to offer to hotels and institutional buyers bulk customized products. Guidelines for developing bath kits included customization, ease of use, ease of assembling, attractive labels that captured both the brand identity as well as information about the product. In addition, I participated in a live pitch to the Alila group of hotels. I conceived and prototyped the kits which Alila would give its guests and also help with developing the signature fragrance.
The third assignment involved reworking the packaging approach for non-soaps range of products. The intention was to help possibilities to improve product presentation and lead to brand awareness.
The opportunity to work with a nascent brand was an exciting one because it gave me an opportunity to make a meaningful contribution to the business, products and the brand. |
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