Young Designers 2009

 
Ketakee Patankar
Strategic Design Management | PGDPD
ketakee.p@gmail.com
 
Creating The Design Web
 
Guide Krishnesh Mehta
Sponsonr Mithi Software Technologies, Pune
Keywords
> Consumer touch points
> Design management
> User-centric research
> Design culture
My project was an enriching learning experience as I, a trained graphic designer, was introduced to the world of Information Technology for the first time.

My brief specified that I was to ‘map consumer perceptions’ and ‘Redesign all the consumer touch points' with the objective of improving the efficiency, perception and differentiation. This meant the redesign of the touch points like website, product, packaging, sales mechanism, services interfaces, in short, nearly everything. Also, the organization was keen on starting a design department and adapting design in their processes with aim of establishing a design culture.

I commenced with in-depth research in terms of understanding the organization, consumer research, Internal perceptions which related perceptions within the organization of all stakeholders. In addition, I analyzed each and every touch point such as the product, the product interfaces and the website.

Subsequent steps involved redesigning the touch points and prototyping new concepts and introducing design concepts to higher management, and introducing design to employees through a 'design workshop'. It also involved starting the design department and outlining its role.

I feel lucky that I had the opportunity to take up varied tasks and responsibilities in my project at Mithi. It is a very rare case that a company gives one total freedom to experiment. Conducting the ‘design workshop’ session was immensely challenging as I had to make people understand a relatively alien term and how it can help them improve their products, processes and systems. It also improved my own understanding about design.
Communication Design
AFD 9
ED 5
FVC 13
GD 18
Industrial Design
CGD 9
FID 11
PD 15
TGD 4
TrAD 8
Interdisciplinary Design
DRE 14
Strategic Design Management 17
Adel Anwar
Ajit Chandrakant Dandekar
Ameya Nabar
Anand Saboo
Anju Gupta
Bhavna Bahri
Jitendra Singh Rajput
Ketakee Patankar
Pankaj Sehjowalia
Prassun Saha
Sachita Agarwala
Samarth Mungali
Saurabh Kumar
Sujata Sanke
Tanuja Kane
Tanushree Sharma
Vaibhav Bhardwaj
I.T. Integrated Design
DDE 7
IDD 9
NMD 10
SUID 9
Textile Design
ADM 17
LAD 10
TD 37
Guide
Sponsor
Feedback | Credit | © Copyright | Contact Us © All Right Reserved to National Institute of Design, Ahmedabad (INDIA)