Young Designers 2009

Pankaj Sehjowalia
Strategic Design Management | PGDPD
Design Directions for Imparting Wellness to Kids
Guide Krishnesh Mehta
Sponsonr Ford Foundation - NID Diploma Scholarship
> Board game
> Health and wellness
> Children age 8 to 10
> Research based project
I passionately feel that our country can only progress with healthy citizens. Therefore, I decided to design an interactive game “HEALTHY GO ROUND” to introduce children to health and wellness issues through play rather than textbook learning.

I visited different schools and gathered insights through questionnaires and and metaphor elicitation techniques. I wanted to understand lifestyle, food habits and activities of children of age group 8 to 10. I also conducted market research to understand consumer behavior while buying a board game. The game has more symbols than words, as children are still learning language.

This fun learning-tool focuses on six aspects of wellness: mental, emotional, intellectual, social, educational, and environmental. It can accommodate a maximum of six players. The game is designed in such a way that the family members can all enjoy the game and learn both about wellness as well as about each other. Negative penalties exist for excess (of chocolate, cold-drink, junk food, playing in the rain etc.); for forgetting and for dares. Positive rewards accrue in the form of power cards which talk about the power (health benefits) of fruits and vegetables. Further there are Smilo cards and Act cards which stipulate smiling and acting when these are drawn from the deck.

With an intent to make a difference in society, I am now taking my design direction to the next level by focusing on reaching the masses. The Board Game Concept which I have designed is the first wellness game of its kind.
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