Young Designers 2009

Bhavna Bahri
Strategic Design Management | PGDPD
The First Steps
Guide Shashank Mehta
Sponsonr Self Sponsored
> Entrepreneurship
> Service design
> Experience design
> User-centric design research
While the learning of design was a prominent aspiration, the desire to start something of my own and do something different was always on the back burner. Design was the obvious field to start an entrepreneurial venture. My ideas matched with my classmate’s, Samarth Mungali's. Our discussions about it led to the conceptualization of this project together.

This project is my journey of discovering and understanding the market, business and myself. Through our research on various industries like retail, media, manufacturing, IT, etc. we gained an in-depth view on the perception of design in the market and the void that exists. We studied various business models, existing players in the market, role of innovation and need for design. Another important step was also to understand myself, my strengths and how I can start and lead an entrepreneurial venture.

Service design was the topic of my research, while Samarth studied branding. Through service design, one understands the user first, creates a concept accordingly and create the interactions or touchpoints through designing services. My research revealed that good services create great experiences which in turn help businesses earn profits and give value to the customers. Combining our insights , we established our company ‘No Formulae’.

‘No Formulae’ is service design and branding company. We look beyond products and develop services and experiences to bring happiness to everyone. ‘No Formulae’ uses user-centric design research to create brands and build better services. We provide customers innovative solutions to help them service their customers better.
Communication Design
ED 5
FVC 13
GD 18
Industrial Design
FID 11
PD 15
TrAD 8
Interdisciplinary Design
DRE 14
Strategic Design Management 17
Adel Anwar
Ajit Chandrakant Dandekar
Ameya Nabar
Anand Saboo
Anju Gupta
Bhavna Bahri
Jitendra Singh Rajput
Ketakee Patankar
Pankaj Sehjowalia
Prassun Saha
Sachita Agarwala
Samarth Mungali
Saurabh Kumar
Sujata Sanke
Tanuja Kane
Tanushree Sharma
Vaibhav Bhardwaj
I.T. Integrated Design
NMD 10
Textile Design
ADM 17
LAD 10
TD 37
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