Young Designers 2009

Ajit Chandrakant Dandekar
Strategic Design Management | PGDPD
Wheel Detergent Bar Breakage Phenomenon
A Design Study
Guide Shashank Mehta
Sponsonr Hindustan Unilever Ltd., Mumbai
> Design intervention
> Systems design
> Detergent bar breakage
> Supply chain
I completed my project at the Global Design Centre, Laundry (GDC) of Hindustan Unilever Limited (HUL). The project was a focused design study carried out to reduce the ‘Wheel’ detergent bar breakage problem. Sometimes entire lots were rejected due to bar breakage. This led to a wastage of key resources like raw material, human resource, time and environmental resources. The revenue and brand image were also being badly affected because of this issue.

While the team at GDC initially asked us to focus on the product and process related aspects, my classmate Ameya Nabar and I perceived it as a systems study. This system study enabled me to have a holistic view and spot different system components contributing to the breakage issue. We each concentrated on two separates aspects. I concentrated on the manufacturing part (i.e. from raw materials till dispatch from the factory). Whereas Ameya concentrated on the supply chain (i.e. journey of detergent bars from factory till it reaches a consumer’s hands.)

The design solutions I suggested pertained both to the product as well as to the manufacturing process. I suggested three new bar profiles for the Wheel bar, based on principles of balancing the loads acting on the bar and the support reaction, making the line of action of forces same.

What I value was the considerable freedom to experiment which the company provided me with despite the design process being completely new to them. Working in a multi-disciplinary team might help me to get more insightful and interesting outputs.
Communication Design
ED 5
FVC 13
GD 18
Industrial Design
FID 11
PD 15
TrAD 8
Interdisciplinary Design
DRE 14
Strategic Design Management 17
Adel Anwar
Ajit Chandrakant Dandekar
Ameya Nabar
Anand Saboo
Anju Gupta
Bhavna Bahri
Jitendra Singh Rajput
Ketakee Patankar
Pankaj Sehjowalia
Prassun Saha
Sachita Agarwala
Samarth Mungali
Saurabh Kumar
Sujata Sanke
Tanuja Kane
Tanushree Sharma
Vaibhav Bhardwaj
I.T. Integrated Design
NMD 10
Textile Design
ADM 17
LAD 10
TD 37
Feedback | Credit | © Copyright | Contact Us © All Right Reserved to National Institute of Design, Ahmedabad (INDIA)