Young Designers 2009

 
Gautam Naidu
Information and Digital Design | PGDPD
intellogo@gmail.com
 
Web Strategy for Bajaj Auto
 
Guide Rupesh Vyas
Sponsonr Aims Digital Service Pvt. Ltd., Pune
Keywords
> Web strategy
> Internet marketing
> Improved user interface
> Brand identity
Bajaj Auto Ltd., over a period of years, has changed its image, perception and the work culture through implementation of various work practices, design strategies and effective marketing principles.

Bajaj had a well sorted out marketing strategy for all mediums of communication including print, television, radio and other outdoor media except the web.

Consequently, my project focused on devising a web strategy which would provide a consistent and effective information architecture, improve end user participation, provide consistent and collaborative social interaction, identify and influence the target users, provide an effective conduit of information dissemination, and providing relevant information to individuals. The overarching goal was to provide an overview of Bajaj Autoís new identity.

I grounded my work in extensive research including user studies which consisted of surveys of stakeholders ,competitor analysis, identifying and segregating user groups, aligning brand values with web presence, suggesting alternative avenues for market penetration and information dissemination

The aspired outcomes were a vastly enhanced and relevant web presence which influences decisions of buyers, improves ownership experiences of current customers, improve credibility of the brand, significantly enhance brand recall, works in sync with other marketing/sales exercises and ultimately improve sales figures.

As reflected by the design process for this project, the strategy model has a direction roadmap, and identifies target avenues where buying decisions are actually made. I also devised a search engine optimization plan and internet marketing services. My model was further transformed into a proposed user interface for the web and mobile phone with easy to use user interfaces.
Communication Design
AFD 9
ED 5
FVC 13
GD 18
Industrial Design
CGD 9
FID 11
PD 15
TGD 4
TrAD 8
Interdisciplinary Design
DRE 14
SDM 17
I.T. Integrated Design
DDE 7
Information and Digital Design 9
Gaurav Bhushan
Gautam Naidu
Harish Dubey
Harshvardhan
Sanket Bindle
Saurabh Srivastava
Shalini Dey
Uday Akkaraju
Vaidehi Vishwasrao
NMD 10
SUID 9
Textile Design
ADM 17
LAD 10
TD 37
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