Young Designers 2009

 
Mukul Pandey
Furniture and Interior Design | PGDPD
mukul040@gmail.com
 
Retail Design: Melania Shoes Chain of Stores
 
Guide Pradyumna Vyas
Sponsonr Grottini Retail Environments, Italy
Keywords
> Retail design
> Italy
> Rebranding initiative
> Store interior design
My project centered on designing and developing a prototype store for Melania shoes for their re-launch of the brand. My intent was to expand Melaniaís customer base by attracting young, sophisticated and fashion conscious customers while retaining the existing clientele.
The design and detail of the retail module required understanding established competitor brands, Melaniaís own brand positioning in the market, utilizing combinations of different materials to produce effective design and understanding cost factors.

My research process included the study of retailing in the 21st century; case study analysis concerns of retailers, variety of store formats, store service formats, store design; display trends, store layout, visual merchandising, window display, focal points, signage and graphics, service areas, and ergonomics for shoe stores.

I then developed a retail kit for store interiors communicating the brandís personality and commercial identity while ensuring aesthetic consistency. The shop front and signage expresses joy enticing customers to enter the shop. My design solution is flexible enough to fit different size formats such as full-line, cluster-specific, stand-alone island modules and soft-shops. The new environment is amenable to being transformed over time, constantly promoting a new experience in the store.

I have now realized that the entire design process is important and not just the finished product. Through my project, I acquired intercultural experience in terms of an Italian work environment. Singular was the observation that design in Italy flourishes because of the encouragement it gets from the public. This attitude has made Italy the mecca of design.
Communication Design
AFD 9
ED 5
FVC 13
GD 18
Industrial Design
CGD 9
Furniture and Interior Design 11
Andrea Noronha
Avik Parui
Binu Bhaskaran
Birju Patel
Garima Aggarwal
Harshita Shastri
Jagan Ganapathy
Mukul Pandey
Nandita Mehrotra
Rachita Sareen
Samir Kulkarni
PD 15
TGD 4
TrAD 8
Interdisciplinary Design
DRE 14
SDM 17
I.T. Integrated Design
DDE 7
IDD 9
NMD 10
SUID 9
Textile Design
ADM 17
LAD 10
TD 37
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