Young Designers 2009

Aditi Gupta
New Media Design | PGDPD
A Tool for Creating Awareness about Menstruation in Girls
Guide Gayatri Menon
Sponsonr Ford Foundation - NID Diploma Scholarship
> Sequential art
> Puberty and menstruation
> Educational tool
> Adolescent girls
Menstruation and menstrual practices are still clouded with taboos and disbeliefs, leaving adolescent girls ignorant of the actual facts surrounding them.
For my project, I studied the various psychological problems, social taboos, barriers and hesitations surrounding menstruation. I conducted comprehensive research on several issues which comprised a literature review, works done by NGOs, media accessibility, social constructs, visual ethnographic research of a female body, an analysis of advertisements aired on television, an analysis of text books, a case study of a school, modes of information sharing, gender relations, taboos , as well as puberty in girls.
I wanted to communicate information in an interesting, engaging, easy to manufacture at a low cost and hence affordable and accessible to users. After mulling over a variety of formats, I developed an A3 size booklet that uses sequential art as a medium similar to comic books. The booklet provides information related to menstruation woven into a story and contains activities to engage the user and spread awareness and a positive viewpoint.
My project helped me to understand the behaviors, aspirations and psychology of individuals. During the product development phase, I learnt how the medium of sequential art could be used to discuss sensitive issues. It helped me to build better stories and narratives. I learned how to develop characters so that the users could relate with them. I learnt to communicate emotions through drawing.
This project heralds the beginning of future work I will undertake in the field of educational awareness towards menstruation.
Communication Design
ED 5
FVC 13
GD 18
Industrial Design
FID 11
PD 15
TrAD 8
Interdisciplinary Design
DRE 14
SDM 17
I.T. Integrated Design
New Media Design 10
Aditi Gupta
Akhilesh S.V.
Divesh Jaishwal
Kanika Deep Arneja
Madhavi Kulkarni
Mansi Salvi
Neha Yadav
Parita Katke
Sagar Saseendran
Tuhin Paul
Textile Design
ADM 17
LAD 10
TD 37
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