Young Designers 2009

Shailendra Datt Petwal
Transportation and Automobile Design | PGDPD
Afforadable Youth Mobility
Guide Pradyumna Vyas
Sponsonr Renault Design India, Mumbai
> Youth trends
> Multi-terrain vehicle
> Mobility solution
> futuristic design
My sponsor RENAULT Design created a research and development project titled ‘Youth Trends and Mobility’ wherein the designer creates a design proposal for a mobility solution for the hidden dreams, visible aspirations and everyday needs of an increasingly important segment of the market – the ‘youth’, who are buyers of the future.

The ‘mobility solution’ is not necessarily a conventional car and is meant for the young single customer (approximately 18-23) years old. The assignment was to understand the desires of youth, their spending habits, their perceptions of life and give it the form of a mobility object.

I designed a futuristic car called ‘Concept Growth’ for my project. The core identity of this concept comes from the spiral form. 'Concept Growth’ is a single person mobility object which is not constrained to land or water. It can move on rails as a single person vehicle and can also be an off-roader, travel on sand or mud comfortably. It can also travel through water like a submarine with some minor changes. Since it is a futuristic concept, I have incorporated futuristic technology. Conveying the semantics of mobility (like motion, forward stance and expression) through an unusual form was challenging. Since the design language is inspired from a natural element ‘creeper’ which has both functional and aesthetic meanings, fusing both meanings into a single strong identity was a very interesting exercise.

My mind has expanded through the ideation required to blend all the parameters of youth dreams, existing technology, future technology, upcoming aesthetics and considerations of affordability into a mobility solution.
Communication Design
ED 5
FVC 13
GD 18
Industrial Design
FID 11
PD 15
Transportation and Automobile Design 8
Abhishek Biswas
Chezhian Natarajan
Gautam Madhavan Nair
Lalit Yaduvanshi
Ramesh Gound
Sameer Malkhare
Shailendra Datt Petwal
Siddharth Rane
Interdisciplinary Design
DRE 14
SDM 17
I.T. Integrated Design
NMD 10
Textile Design
ADM 17
LAD 10
TD 37
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