The project aimed at strategising and generating creative promotional material for various events (including internal events) at SAP Labs in order to meet the company targets. The project also intended to provide a design solution, which would attract the attention of the masses, offer information and interest the target group to participate in various events. The design material was to stand out against its competitors. The final app was created to provide end-to-end design solutions for promoting various events on a multimedia platform, which would be efficient and effective in reaching the target audience and communicate the intended message.