India has a rich heritage of art and culture, which has been of major interest worldwide. The Indian art market has flourished in recent times and artist communities are showing interest in bringing their work to the forefront. Platforms such as Kochi Biennale and India Art fair demonstrate the level of investment that has gone into building the Indian art market. This project aimed at developing a strategic branding system in order to support artist communities. This aided artists by bringing to light their contribution to the rich artistic tradition of India and creating opportunities for them to cater to the growing art scene.