The objective of the project was to help pet owners track and automate the process of keeping their pets optimally hydrated and healthy. The deliverable is ‘Cloo’, a smart Pet Hydration Ecosystem Platform, providing simplified experiences which will help consumers connect to their pet in meaningful ways through easy-to-understand insights and recommendations for pet health and services. The platform primarily offers a smart water bowl tracking the water consumption of pets and encouraging a better hydration routine; personalised health supplement pods (available on a subscription basis) to be added to the water to enhance and flavour it; and a mobile application providing data from the feeder to the user and help in managing the subscriptions.