The objective was to understand the users’ browsing and searching behavior in the specific domain of products and the calls to action it might lead to, thus designing a suitable concept that is aligned to the existing framework and its function, satisfying a user’s needs while browsing. The final concept is a tailored framework created for product search queries on Bing. It blurs the lines between a search engine and an e-commerce product-listing page, providing an immersive experience without causing information overload. The design works seamlessly on multiple devices and provides a varied experience depending on the type of product users are browsing for, thus providing relevant content.