The brief of this project was to design a pop-up exhibit, a 10’x12’ space, which involved a comprehensive simple structural system that was modular, adaptable, portable and easy to set-up. The themes ‘Texture’ and ‘Expression’ were worked with while developing the design further. The base of the pop-up was kept rectangular, which was broken down into modules to make it modular and portable. The structural design was chosen to the one where the shape of the base is adapted from the brand’s logo shape. The final outcome of the project was a minimalistic structural system that was highly adaptable and portable.